Stories by kervokian

How to be ‘brand smart’ in a crisis

A blog post worth $170K [+ template]

The psychology of human behavior: A marketing lesson from Arnold Schwarzenegger

Pitches from Paradise: Creative Pitch Deck Design and Storytelling for Startups

How to write devilishly good copy for landing pages? Here's a good template

Mayor Ed Koch, the pratfall effect and the power of admitting your flaws

Dear office, your services are terminated

Brand purpose. The biggest lie the ad industry ever told?

Suspension bridges and backpacks. How unusual combinations can lead to BIG ideas

Show HN: Copy Ipsum – A landing template that comes with copywriting guidelines

The art “do desenrasca” and how a $0-budget movie became America's No. 1 film

Yomu Books: Interesting books, straight to your door

Remember the Joe Isuzu ads from the 1980s?

Mayor Ed Koch, the pratfall effect and the power of admitting your flaws

Reality vs Your Perception of Reality

The psychology of human behavior: A surprising lesson from Arnold Schwarzenegger

Fish branding and how pollack became one of UK's most popular fish

Systemic Risk of Pandemic

A thing can be both real and fake

Commercial and church advertising have more in common than you might think

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