Stories by kervokian

An ad campaign helped end Colombia's savage 52-year civil war

How to Negotiate with Ransomware Hackers

Show HN: Your go-to place to find great landing page copywriting examples

Hijacking Censorship

A little corner of the internet to find good landing page copywriting examples

How Netflix hijacked Thailand’s silly censorship laws to promote Narcos: Mexico

The Cost of Free Technology

Frederick the Great, potatoes and the art of rebranding

Beyond Burned Out

Breaking the Fourth Wall When You Write Marketing Copy

The Nixon Seminar with Peter Thiel

Oldie but goldie: How the Mad Men lost the plot

Sir John Hegarty: The Ad Industry Has Given Up on Persuasion

Show HN: Copy Ipsum - A template for writing unignorable landing page copy

Use your audience’s language, not yours (A marketing lesson from a winemaker)

The persuasion power of the word “because”. Because humans are weirdos

Repetition is powerful, repetition is memorable, repetition is persuasive

Adland Is an Island

Goat Zoom Calls: How ridiculous ideas can unlock new opportunities

How ITV and Veg Power persuaded British kids to eat their veggies

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