Stories by kervokian

Ahhh, the Power of Expectations

Facebook Never Fails to Disgrace

The Most Unfashionable Form of Advertising?

The surprising brilliance of meal kits

Ad legend John Hegarty on the core principles of brand building

A little technique to write unignorable headlines: handle objections right away

The persuasive way to use numbers

Use your audience’s language, not yours

A landing page template that explains how to write persuasive web copy

The Troxler effect, another example of how our minds filter reality

The Politics of Humiliation

Two-sided messages: they sound stupid. And they work

Marketers should think more about handbrakes than accelerators

Breaking the Fourth Wall when you're writing marketing copy

How can your brand (and your website) grow? Be distinct like António Variações

How Biased Are We?

If you want a bigger marketing budget, focus on creating cash flows

Two-sided messages: they sound stupid. And they work

TikTok is nothing new – to marketers, it’s just another ad platform

The art of writing unignorable Call-to-Actions

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