Stories by paraschopra

Behavioral Targeting: the most underused technique in today’s marketing

A perfectly normal life - Part I

Do long-form sales letters still work?

That thing we call happiness

On (not) having heros in life

Our bootstrapped startup hits 1200+ customers (new features and design too)

It's OK to disagree in a face-to-face conversation

It's OK to disagree in a face-to-face conversation

Mobile application entrepreneurs from the other India making millions

Tutorial: managing A/B testing efforts in a (big) team

Why do people fall in love with nostalgic past?

What Do People Click On When They're Shopping For Sex Toys?

VisitNorway.com’s adventures in the A/B Testing land

Defying parents is mark of a thinking man

The essential startup team: content, analytics, design, engineering

Antifragility: a guide to world we do not understand [pdf]

Heaven can wait. By Christopher Hitchens, as told to Art Levine

The mathematical impossibility of universal delight

Faster website loading: Visual Website Optimizer asynchronous code snippet

Our 9 award winning A/B and multivariate tests

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