Stories by paraschopra

Scaling with Queues

We doubled our business in one year

Facebook login option reduces eCommerce sales

Image carousels: why you shouldn't use them and how to use them the right way

What is A/B Testing?

On being okay with boredom

How to Use Videos to Improve Conversion Rate of Your Website

What is freedom?

Call to Action Buttons: The Ultimate Guide on Which Ones Convert and Why

Some Indian start-ups shun funding in bid to retain independence

Establishing credibility with a trust badge increases conversion rate by 72.05%

A/B testing made fun: how to optimize Savita Bhabhi's website

Lead generation rate shoots up by 232% with masthead changes

Persuasion Design: A Conversion Rate Optimization Framework

Even wine companies use A/B testing: 201% increase in conversions

Everydayness and the longing for the magical

Ways to increase conversions using heatmaps

Please don't let yourself get stereotyped

Ecommerce A/B testing: Larger product images increase sales by 9%

A/B testing discount leads to 121% increase in revenue

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