Stories by paraschopra

A/B testing made fun: how to optimize Savita Bhabhi's website

Lead generation rate shoots up by 232% with masthead changes

Persuasion Design: A Conversion Rate Optimization Framework

Even wine companies use A/B testing: 201% increase in conversions

Everydayness and the longing for the magical

Ways to increase conversions using heatmaps

Please don't let yourself get stereotyped

Ecommerce A/B testing: Larger product images increase sales by 9%

A/B testing discount leads to 121% increase in revenue

Lean Newsletters: How HelpScout increased clickthrough rate by 17%

Introducing A/B testing + Cross Browser testing rolled into one

Why time is not running out

Debunking the Social Proof myth

How to launch a new website design, when your old design is perfectly optimized

Removing 3 form fields increases customer registrations by 11%

The dummies guide to increasing conversions using email (re)marketing

Generation who refuse to grow up

Focus matters on a landing page and here's why: 22% increase in sales

The Monty Hall problem and what it has to do with A/B testing

How Location & Small Screen Size Impact Search Behavior On Mobile Devices

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