Stories by mrbbk

The upmarket SaaS trend is real, and it’s awesome

If you want developers to adopt your software, make it less risky

My 5 favorite “business hacking” tools

Just enough sales: tactics for closing when a free trial period is not enough

Networking! ACK! zine by Julia Evans [PDF]

Why AWS chose per unit pricing (probably)

The impossible fragility of Dockerfiles

How to write persona-driven marketing copy that never misses its mark

Why some software companies still make you talk to a salesperson

Pricing breakdown: okmeter.io

Pricing is simple, if you actually talk to people

Marketing is brain programming

If restaurant service was like SaaS email marketing

How to interview your customers

Developers: Stop undervaluing software

A repo for exploring the software quality of electronic voting machines

Yes, your team should be blogging

The most important question to ask about your SaaS business

How to sell SaaS

Five failure modes for technical founders

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