Stories by sbachman

Is Google's MMM platform Meridian a gift to marketers or another dead end?

Faddom raises $12M to help companies map IT infrastructure wherever it lives

As cloud tech gets pricey, can “hybrid cloud” save the day?

AI or BS? How to tell if a tool uses artificial intelligence

Digital attribution is dead – marketers will need econometrics in 2023

New IT tool for for mapping physical network devices

It's time to fact check the big pandemic trends predictions

20 years after the birth of sports streaming, here's advertising's future there

How digital marketing is directly contributing to climate change

Application Dependency Mapping: The Complete Guide

When marketing theory meets the real world in a tech startup

Why NFX Invested in Faddom: The Startup Helping Companies Map IT Networks

Crypto influencers getting paid in dollars reveals the industry's sleaziness

Marketers rarely get what they pay for, Gannett ad debacle was just the latest

In 2022, should B2B content marketers focus more on advertising?

Supply chain crisis a reminder of marketing’s forgotten priority – place

The myths and realities of using brand purpose in marketing

Professional certifications, not universities, are the future of marketing

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