Stories by robg

For iDrive 4.0, BMW Decides to Bring Back a Few Buttons

A phone that photographs printed material and then reads it back.

University researchers developing cancer-fighting beer

First person plural: Multiple selves in all of us

The enduring appeal of the pitchman.

Google dives into subconscious marketing

You May Soon Know if You’re Hogging the Discussion

Why Are Hedge Funds Not Blowing Up All Over the Place?

Multitasking Can Make You Lose ... Um ... Focus

How to Take American Health Care From Worst to First by Beane, Gingrinch, and Kerry

Computer circuit built from brain cells

What Shortage of Scientists and Engineers?

Algorithm Tutorials

What Facebook and Steroid Use Have in Common

Shoppers are suckers for stats - even when they're meaningless

A new imaging method offers a novel view of neural structures

Wikipedia and the Meaning of Truth

Marshmallow temptations: brain scans could yield vital lessons in self-control

StickK − Change (of your habits) Starts Now

Self-Control and the Prefrontal Cortex