Stories by rafaepta

Quick Wins Become a Costly Addiction

ChatGPT's new ads show even AI can't deny the brand-building power of TV

Inventors of Google Earth also invented an interviewing machine (1992)

A foundation model to predict and capture human cognition

Just credentials: How hackers stole 1B from Brazil's central bank

Hiring for a job that doesn't exist yet

Context Fail

Questions Asked on YC Interviews

The Anatomy of Quick Wins

Screenshot guide to check AI Search traffic in 2 minutes

Checking your ChatGPT traffic in 2 min and 5 clicks

The cost of quick wins (with examples)

Apple typewriter memo (2020)

Handcrafted work is the foundation of success

Founders rushing into AEO: think again

How Vercel is adaptîng SEO for LLMs

Building Foundation Models into Banks

Editorial Hygiene for AI Search