Stories by destraynor

How to Improve the App Store for Customers

Focus on the Job, Not the Customer. A different way to look at your app

The Problem with Data Driven Decisions

You Cant Fake Culture - Where Sapient Went Wrong

Product Roadmap: Features, Physics Envy, and Quick Wins

To Sustain or To Disrupt: Apple vs Microsoft

Why Your Startup Needs a Vision

Beware of Icebergs in Software

Data Visualisation & Dashboard Design in Web Apps (With Slidedeck)

Clear First, Clever Second — Wording your UI (with slidedeck)

Don't build Swiss Army Knives - Find features that add value

Getting Feedback On Your App? Read this.

Talking to users? Be sure to Say the Right Thing At the Right Time

Have you tried talking to them? - Shocking new technique for resolving arguments

There are No Small Changes

Confusing Products and Markets - There's no such thing as the Tablet Market.

Questions for Start-ups - Is it worth a shot?

Competing with Apple - or "Never mess with your Landlord"

Defining your product: Where do you draw the line?

Faster Horses - Thoughts on Basing Design Decisions on Users or Data

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