Stories by yamrzou

Performing and Choking Under Pressure

Homesteading the Noosphere (1998)

Are You a Solver or a Builder?

Pyramid-builders, Theory-builders and Problem-solvers

Reverse Psychology

The Cognitive Distortions of Founders (2017)

How to Challenge Cognitive Distortions

What Is Perfectionism and How to Cure It (2016)

Liking Gap

Time flies when you're using technology

Metcalfe's Law

Why is thinking such a pain? (2014)

Why people don't like to think (2011)

Overjustification Effect

Cognitive Miser

Leverage Points: Places to Intervene in a System (1999)

The most important question in a startup: Am I being proactive?

Why Do People Move Their Eyes When They Think?

Brand Fatigue (2011)

The Strategic Use of Repeated Exposure and the Phenomenon of Familiarity

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