Stories by adrianhoward

Getting the most out of product discovery

How Do You Select Customers for Customer Interviews?

Effective teams don’t keep secrets

The Black American Amputation Epidemic

You don’t have a male or female brain

Are You Sure You Want to Use OKRs?

Rules of Coaching

What Are Survival Metrics? How Do They Work?

KPI Trees: Bridge the Gap Between Customer Behavior, Metrics, and Company Goals

Auditing Saliency Cropping

You aren't your user – even when you make employees dash

Use a Premortem to Predict the Future

FairFace: Face Attribute Dataset [pdf]

Diagnosing Gender Bias in Image Recognition Systems

A Look at the Discovery Tech Stack at 99designs

Lean UXmas 2021

Not Everyone Needs OKRs

A Soft Manifesto – The Creative Independent

Solidarity Onboarding – Collective Action in Tech

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